
The app also centralizes access to healthcare services, travel agents, restaurants and shops, and job boards. What sets Line apart from other social networks is the range of features and tools it offers.īeyond mobile messaging, voice calls and video calls, Line integrates tools for banking, shopping and more. Source: Line What is the Line app used for? In addition to publishing posts and videos, people can also create stories, much like on Instagram and other sites. Like other social platforms, on Line, users can create profiles, connect with friends in private or public channels and toggle between a personalized timeline and the recently added explore tab.

Imagine YouTube, Spotify, WhatsApp, Instagram, Reddit, Clubhouse and Uber combined… and then some.Īs media studies professor Marc Steinberg put it in a recent article: Line is “a Swiss-army-style app that pretty much does everything.” How does the Line app work? Line is now considered a “super app.” Much like China’s WeChat and South Korea’s KakaoTalk, the platform grew from a chat app into a hub for entertainment, social and day-to-day activities. The app was created to provide people with a reliable line of communication during disasters, but it soon became an everyday messaging tool. It launched June 2011 in response to the Tōhoku earthquake and tsunami that ravaged Japan three months earlier.

Line is a social media app that was founded in South Korea, but especially popular in Japan. Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.
